From Wikipedia, the free encyclopedia
Jump to navigation Jump to search


Its a drink you either love or hate. With a scoop of vanilla ice-cream floating in it, its probably the finest drink in the world. That's if you don't hate it! To me it takes a bit like a sweetened version of Guiness.... FK

What does it taste like?

  • All I can say is it tastes like Moxie... it has a unique flavor that is unlike anything else I know. -- RTC 17:00 May 12, 2003 (UTC)
Descriptions I've read (not having tasted it myself) indicate that it tastes like a cross between unsweetened root beer and some kind of bitter medicine. Is that correct? SCCarlson 03:20 May 13, 2003 (UTC)
That is not my impression. It does not resemble root beer at all (or any other flavor I have encountered). It does not seem bitter at all to me, but it does seem less sweet than most of the sodas. Try a Google search for "original Moxie" and you will find several places that sell it via internet. I think one has to try it themselves to see if they like it as I suspect that it may taste different to different people. -- RTC 16:29 May 14, 2003 (UTC)
Indeed, the Moxie of today isn't nearly as strong as it used to be. If you can find origianl moxie you will find it to be much diffrent then that you can find in the store I believe.
If forced to make a comparative description, I'd say it's something inbetween RC Cola and Creme Soda. It has its own flavor, but I didn't find it particularly bitter, unusual, or distinctive compared to other sodas. -- Infrogmation
It tastes a little bit like turpentine. It is not bitter nor does it taste at all like creme soda. It reminds me more of Sasparilla or Birch beer, but the flavor is definitely strong and distinct, with a noticable after taste. Moxie is sort of like tonic water with quinine in: many people consider the drinks vile but strangely some like it, and after drinking it for a while you grow to like it. InanimateCarbonRod 17:17, 10 Oct 2003 (UTC)
I'd have to say it's about as close to carbonated iodine as you'll ever taste. Toscaesque 15:22, 26 February 2006 (UTC)

It tastes like carbonated motor-oil to me.--Paul 05:11, 25 November 2005 (UTC)

Personally, I've always hated the stuff. I've always considered it to taste like burnt root-beer and floride. Being a New Englander, I've heard alot of my older family members talk about drinking it. It seems it was popular to drink with milk (blergh).Bavor 9 July 2005 07:48 (UTC)

I may be an upstate New Yorker, but I have tried Moxie in the past, and my opinion of it is pretty much the same as you guys. My parents make it a point to get a 12-pack of Moxie whenever they visit the Bay State. I'm not much of a gambling man (and call me crazy), but I'm willing to bet that one day the Massachusetts government will consider smuggling Moxie west of the state line bootlegging (much like Coors and Texas. Ever see Smokey and the Bandit?) JB82 02:41, 31 October 2005 (UTC)

It's an acquired taste, for sure. Just as first-time drinkers tend to find Dr Pepper unpleasantly sweet, those who try Moxie find it bitter. But then again, not many people like beer or wine the first time they try it, either.
The most similar flavor to Moxie is Italian chinotto, which tends to be sweeter and a bit more perfumey, but it can have a similar quinine-like aftertaste. Cheaper brands usually achieve this with larger amounts of phosphoric acid.
It seemed to me that Moxie became sweeter and its aftertaste was reduced sometime between the late 1980s and the early 1990s. However, I haven't tasted it since then; it's too hard to find. ProhibitOnions 10:19, 2 February 2006 (UTC)
It tastes like a combanation of 8% Diet Coke, 15% root beer, 72% cough medicine, 3% cloves, and 2% turpentine. I had it about 4 months a go. I didn't really like it. Its kinda like Dr. Pepper. When DP is put in your mouth, it tastes like COke, but when you swallow it, it tastes like grape soda with Coke. Same with Moxie: it tastes like root beer with a tad bid of cough medicine when first put in your mouth, but when you swallow it, it tastes much like cough medicine and other things. Not the best thing to drink when you are running outside in the snow. --JCasto 02:36, 6 June 2006 (UTC)
Like sweetened, carbonated, A1 steak-sauce. It is "sort-of" refreshing in the same was proper Coke and not as tooth-pasty as root beer. Some elements of cream soda. It makes sense that it shares a common ingrediant with the Manhattan cocktail. I can just about tolerate that flavor as well. Overall, I'd rather just drink a cherry-lime rikey. 00:15, 8 November 2006 (UTC)
It is unique. Why try to describe it? Would you describe what Coke tastes like? I agree entirely with the first comment by User:RTC; it is a one-of-a-kind and delicious soda. --Rmpfu89 17:49, 4 August 2006 (UTC)
I love moxie. It is my one and only soda, nothing else is worth my taste-buds time! Some of my friends like it, others say it tastes like cough medicine. I find that if you drink it in different ways, it will taste differently. If I drink it right down, it is very sweet with a nice subtle after-taste. But if I hold it in my mouth or let it touch the sides of my tongue the taste that is the subtle after-taste becomes very apparent and almost bitter. I prefer to drink it this way, now. I tell people it can be an acquired taste. Although, I liked it right away. —Preceding unsigned comment added by (talk) 23:50, 29 October 2007 (UTC)

Dictionary definition[edit]

Isn't "moxie" mainly an noun, similar in meaning to "attitude"?

Perhaps some kind of disambiguation page is required?

      • Yes, I think there should be a disambiguation page for that definition. I might add another page to go to that page, but we'll see...

I vote No. This was originally brought up in July and the sky hasn't fallen since then. Besides the other definiton of Moxie is a dictionary word, not encyclopedic, so it shouldn't even be in Wikipedia, but in Wiktionary.Gator1 19:37, 28 September 2005 (UTC)

Actually, I was refering to the term "Moxie" from the web-based online Role-playing Game, the Kingdom of loathing ( There's an entire wiki for it already, but I did a search on Moxie with the intent to find a link to KOL....Nevermind...I found their wiki shortly after this...

It should be mentioned that the word moxie derived from the drink Moxie, and not the other way round. ProhibitOnions 09:53, 17 February 2006 (UTC)
I think the meaning of "Moxie" as "attitude" was popularized bu 1930's film noir, see below. linas 17:06, 5 August 2006 (UTC)
It is hard to understand exactly why Moxie would be considered the first mass produced soft drink when The KUTZTOWN BOTTLING WORKS INC., located at 78-80 S. Whiteoak St., Kutztown, PA has been in continual operation since 1851,
When I was young a 10 cent bottle of Moxie was considered a punishment not a Treat.
  • I was suspicious about the M-O-X-Y spelling of Moxie. I looked it up in the OED and Merriam-Webster and found nothing. So, I think we should leave that point out of the article.


"The women will think your foxy if you chug-a-lug your Moxie" As a long time Moxie lover, I have to ask, how many of you have tasted paint thinner, motor oil, or mineral spirits? Because they dont taste anything near an ice cold Moxie. It also goes great with any alcohol as a mixer... just dont knock it till you try it... Christopher "Infamous" Cochran

  • I like it mixed with Gritty's Black Fly Stout. Also good with Whiskey, a mixed drink that I call "a Lisbon Falls."Jvarkias 04:32, 2 June 2007 (UTC)

Moxie Cherry Cola[edit]

I live in California and some stores have begun selling Moxie cherry cola and cream soda drinks. I have never seen the orriginal Moxie drink described in this article, but the Moxie in California is definitely the same brand. The pointing man logo is the same, but the sodas are sold only in glass bottles. Cherry cola is the one I see most often, and it's tasty, but I don't think it has the unique flavor that others have described in this article. Are these other flavors of Moxie common where they sell the original Moxie, or are they only sold to places where the orriginal flavor of Moxie is unknown? There should be some mention of Moxie's other flavors and where they are sold.

The other flavors of moxie are only found in the pacific northwest and are produced by a bottling company based there which mixes the moxie concentrate that the Monarch company manufactures with other flavors. In the east and in other parts of the country where moxie is sold the only varieties available are original and diet. --Facedogg 23:05, 23 April 2006 (UTC)

The only official Moxie varieties are Moxie, Diet Moxie, and Moxie Energy Drink (that is to say, these are the only ones which read PRODUCED UNDER THE AUTHORITY OF CORNUCOPIA BEVERAGES, INC. BEDFORD, NH 03110"). --AsukaSeagull 16:44, 20 April 2009 (UTC)

More on Cherry Cola[edit]

I know of a Richland, WA convenience store that sells Moxie Cherry Cola. I've asked about the chances of them selling Original Moxie, because I want to try it. They said they haven't had any requests for it yet.


Invented in[edit]

Can anyone verify that Moxie was invented in Farmington, Maine? Everything I've read about moxie online points to its invention in Lowell, MA. I have yet to see any connection to Moxie and Farmington, Maine besides here on Wikipedia. Does anyone have a copy of The Moxie Encyclopedia? Besides various internet articles I have no solid evidence. 07:30, 26 February 2006 (UTC)

1930's gangster novels/movies[edit]

I thought that the phrase "he's got Moxie" shows up in 1930's film noir as a synonym for the modern "he's got balls" (viz. he's got an attitude, he's brave, per dict-def discussed above; in the sense of "watch out, he's been drinking Moxie all night"). linas 16:59, 5 August 2006 (UTC)

An earlier use is the 1920's movie Changeling with Angelina Jolie, the murderer on entering the court says to her "Hey. I, I saw you in the papers. You've got a lot of moxie standing up to the police like that." QuentinUK (talk) 00:20, 1 July 2011 (UTC)

There was a 1920s movie with Angelina Jolie?!? Wow, she doesn't look a day over 85 to me...
Movies set in the past are often riddled with anachronisms and are not a reliable source for historical detail. And the film noir cycle is usually dated to the period from 1941 (The Maltese Falcon, I Wake Up Screaming) through to the middle (Kiss Me Deadly) or late (Touch of Evil) 1950s; there were plenty of gritty crime dramas in the 1930s, but they didn't have the distinctive atmosphere and moral ambiguity usually associated with "films noir". (talk) 03:54, 27 September 2015 (UTC)

First mass-produced soft drink?[edit]

I think a clearer distinction about why Moxie is the first mass-produced soft drink, despite the fact that the Vernor's article states: "Detroit's Vernors ginger ale shares the title of America's oldest soft drink with Hires Root Beer. It was invented in 1866 ..."

I think it's because Moxie is a brand name whereas Root Beer and Ginger Ale are more on the generic side nowadays.
Because Hires wasn't mass produced by any modern definition of the term. —The preceding unsigned comment was added by (talk) 04:34, 13 January 2007 (UTC).

Moxie Userbox[edit]

Hey anyone who enjoys drinking Moxie I created a userbox for your profiles. it's {{User:UBX/User drinks Moxie}} and appears as

MoxieThis user drinks Moxie.

Pharos04 09:08, 28 November 2006 (UTC)

Odd Edit[edit]

Looking over this article I noticed that the trivia section contains a boldface bullet consisting of

Content removed due to appropriateness level

it replaced a comment about the online game Kingdom of Loathing's use of the term 'moxie.' This seems to me to be as valid a trivia comment as any other, certainly more pertinent than "Content removed due to appropriateness level," which has nothing to do with Moxie.

I'd like to recommend that the original statement be returned, or at least that the new one be removed.

Teto 04:39, 30 January 2007 (UTC)

Who really owns Moxie? Also, a question regarding a linguistic quirk.[edit]

The article states that the brand Moxie is currently owned by Cornucopia Beverages in New Hampshire. I just got back from New England with a few cases of Moxie and Diet moxie in tow. The packaging claims that Moxie is bottled under the authority of Monarch Beverages in Georgia. In addition, Moxie-branded energy and fruit sodas available in Indiana and Illinois list Monarch as the licensor for Moxie. Is there some kind of sublicensing thing going on, or does Monarch truly own the brand?

In addition to this, I noticed an odd quirk in how people refer to Moxie in New England. Moxie-- as a brand name-- was usually referred to as "the Moxie," as in "Hey, he's drinking the Moxie" or "So, you like the taste of the Moxie?" Can anyone who lives in the area confirm or deny this quirk? Student Driver 19:45, 21 July 2007 (UTC)

That's a "regionalism", especially common in Boston and eastern New England. Using the article "the", I mean, in front of a proper noun. It's probably becoming obsolete, as I've mostly heard it from people much older than myself, as in "I work at the Raytheon" or "my sister's a secretary for the Gillette" instead of just using the names of the companies. I'm actually a little surprised that Moxie (which I love) gets that treatment. If it's still in common usage outside of the greater Boston area,--my neck of the woods--there's still hope. — Preceding unsigned comment added by Telegonus (talkcontribs) 02:26, 9 August 2014 (UTC)

A delayed response, but: ownership changed hands fairly recently, so there was (and probably still is) Monarch-bottled Moxie on the shelves. As for "the Moxie": it's just a regional quirk, especially among older generations of Mainers. It's not unique to Moxie. One might say, "My grandson, he like the fly fishing and the rap music." --Fullobeans (talk) 18:21, 3 July 2008 (UTC)

I noticed that 2-liters of Moxie are sold in the same style bottles as most Coca-Cola products, rather than the design used by most other brands. This seems to line up with the statement in the article: "The Moxie brand was purchased in 1966 by the Monarch Beverage Company of Atlanta. In 2007 Monarch sold it to its current owner, Cornucopia Beverages Inc. of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, based in Tokyo." So I guess you could say that CCBCNNE owns it. Alhanalem (talk) 01:48, 2 October 2012 (UTC)

Expanding this article[edit]

I think the key to organizing and expanding this article and incorporating the trivia section is to break it up into a few key sections: History, Taste, New England roots, Moxie in popular culture, and Expansion plans (this last to cover the recent change in ownership and push for national distribution). There are plenty of source materials in print and online. With a little dedication, this could be a featured article someday. - Dravecky 20:25, 15 August 2007 (UTC)

Trivia Section[edit]

I'm removing items from the trivia section which don't pertain directly to Moxie the carbonated beverage. The common noun "moxie" is a term that's entered the lexicon having nothing to do with the soda, apart from its origins; given that this page is about the soda, not the word, I don't think it's necessary or beneficial to include every instance of the word "moxie" being used. --Fullobeans (talk) 18:31, 3 July 2008 (UTC)

I don't debate your removing tidbits, but the noun "moxie" has everything to do with the softdrink. Maikel (talk) 13:52, 18 August 2009 (UTC)


Is it caffeinated? The article does not say. Could we get some elucidation? Cernansky (talk) 23:52, 13 August 2008 (UTC)

Yes. Ingredients, read off a Monarch-era bottle right in front of me, are: carbonated water, high fructose corn syrup and/or sugar, natural and artificial flavors, caramel color, sodium benzoate (a preservative), gentian root extractives, phosphoric acid, caffeine and citric acid. --Fullobeans (talk) 18:36, 14 August 2008 (UTC)
Does anyone have a list of ingredients for the Cornucopia-era Moxie? Thanks, (talk) 12:45, 22 August 2009 (UTC)
Cornucopia-era Moxie ingredients: Carbonated Water, High Fructose Corn Syrup and/or Sugar, Natural and Artificial Flavors, Caramel Color, Sodium Benzoate (a preservative), Gentian Root Extractives, Phosphoric Acid, Caffeine, and Citric Acid --Pharos04 (talk) 16:01, 23 August 2009 (UTC)


When I was telling a friend of mine about the joy that is Moxie, he told me he doesn't like cream soda. What? Cream soda? I was confused. I finally figured it out ... Wikipedia has a weird logo.

What's with the bad choice of logo? Sure, there is (used to be?) some cream soda based on Moxie, but that's not Moxie! That would be like the page for Coca-Cola using the logo for Cherry Coke as its main logo ... OK, it's a related product, but it's not the primary product being represented.

I was going to just upload a picture of the logo from a modern Moxie bottle and be done with it, but apparently I haven't made enough changes to be trusted to upload, so instead I'll just ask that anybody who has access to Moxie (and a scanner or otherwise better image-taking apparatus than me) please fix the darned logo!

GregorR (talk) 05:16, 12 December 2008 (UTC)

I have both a scanner and some Moxie, but I'm also incredibly lazy. You're right about that being a less-than-ideal image for the infobox, though, so I swapped it with an image which was further down the page. Meanwhile, you only need ten edits to be autoconfirmed, so congratulations! You made your tenth edit today; you're in the club. For uploading pictures, though, I'd recommend registering for a Wikimedia Commons account. --Fullobeans (talk) 08:15, 12 December 2008 (UTC)


Nice article, but it really suffers from users adding tidbits of information without regard to context. Thanks to anyone who'll turn it into a cohesive text. Maikel (talk) 13:58, 18 August 2009 (UTC)

Much of the information here seems to be taken from, often outdated, fansites. Maikel (talk) 12:40, 22 August 2009 (UTC)

Bitter aftertaste[edit]

Does modern Moxie still have that bitter aftertaste? Maikel (talk) 15:11, 18 August 2009 (UTC)

I think the whole "bitter taste" issue needs to be brought out better in the article. The use of gentian root is clearly unusual for a soft drink, and constituted its unique selling point (as well as bane because the general public will always prefer a sweet taste). Does the current Moxie still list gentian? Maikel (talk) 10:01, 19 August 2009 (UTC)

Real Soda in Real Bottles[edit]

Following the link does not actually provide any information about this product. Can anyone verify that it is actually distributed? AsukaSeagull 17:00, 20 December 2009 (UTC) —Preceding unsigned comment added by (talk)

Copyright concern re apparent excessive non-free material[edit]

I've placed a {{non-free}} hatnote in this article. My concern is that this November 2008 edit which introduced a complete requote of an article attributed to the New Hampshire Union Leader may be requoting an excessive amount of WP:NONFREE content. Wtmitchell (talk) (earlier Boracay Bill) 08:15, 9 March 2013 (UTC)

 Done - Quote removed. Kafziel Complaint Department: Please take a number 15:02, 11 June 2013 (UTC)

External links modified[edit]

Hello fellow Wikipedians,

I have just added archive links to one external link on Moxie. Please take a moment to review my edit. If necessary, add {{cbignore}} after the link to keep me from modifying it. Alternatively, you can add {{nobots|deny=InternetArchiveBot}} to keep me off the page altogether. I made the following changes:

When you have finished reviewing my changes, please set the checked parameter below to true to let others know.

As of February 2018, "External links modified" talk page sections are no longer generated or monitored by InternetArchiveBot. No special action is required regarding these talk page notices, other than regular verification using the archive tool instructions below. Editors have permission to delete these "External links modified" talk page sections if they want to de-clutter talk pages, but see the RfC before doing mass systematic removals. This message is updated dynamically through the template {{sourcecheck}} (last update: 15 July 2018).

  • If you have discovered URLs which were erroneously considered dead by the bot, you can report them with this tool.
  • If you found an error with any archives or the URLs themselves, you can fix them with this tool.

Cheers. —cyberbot IITalk to my owner:Online 06:31, 27 August 2015 (UTC)

External links modified (February 2018)[edit]

Hello fellow Wikipedians,

I have just modified 2 external links on Moxie. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

When you have finished reviewing my changes, you may follow the instructions on the template below to fix any issues with the URLs.

As of February 2018, "External links modified" talk page sections are no longer generated or monitored by InternetArchiveBot. No special action is required regarding these talk page notices, other than regular verification using the archive tool instructions below. Editors have permission to delete these "External links modified" talk page sections if they want to de-clutter talk pages, but see the RfC before doing mass systematic removals. This message is updated dynamically through the template {{sourcecheck}} (last update: 15 July 2018).

  • If you have discovered URLs which were erroneously considered dead by the bot, you can report them with this tool.
  • If you found an error with any archives or the URLs themselves, you can fix them with this tool.

Cheers.—InternetArchiveBot (Report bug) 07:40, 7 February 2018 (UTC)


What's that rather alien looking paragraph about doxycycline doing there? Doxycycline is apparently an antibiotic. Has that any relevance, and is it true? Seems a bit... incongruous. (talk) 01:37, 27 March 2018 (UTC)

Removed as unsourced. -- Euryalus (talk) 06:28, 27 March 2018 (UTC)